Up to 12% of paid-click spend may be refundable when the click came from a market your campaign does not serve.
Your analytics say Asia, Pakistan, or Russia. Google and Meta charge you US prices.
You paid to reach a US customer. Instead, your team gets traffic from a country where you do not sell, ship, or support—at the cost of a US click. BotRefund documents the location mismatch and the campaign cost for a refund review.
You paid for a US customer. Your sales team receives a visitor with no path to becoming one.
BotRefund connects the campaign, click ID, browser, network, and location evidence to the amount you paid.
Why the location gap is not an edge case: 1B+ people use VPNs worldwide, and 23% of internet users report using one. These are examples of services BotRefund can recognize in traffic evidence.
A VPN is not fraud on its own. The refund case is the documented mismatch between where you paid to advertise and where the click actually came from. 12% is the highest signal observed in BotRefund audits; each platform makes its own refund decision.
One click is small. 1B+ VPN users make the blind spot impossible to ignore.
A VPN is not a bot. It is a location gap. One person clicks your ad as a real user, the platform sees a local IP, and your budget starts paying for a customer who may be somewhere else.
You pay for a click in your target country.
Your campaign targets the US, UK, Japan, Germany, or another market where a customer has real value.
Google or Meta sees a real user.
The click is made by a person—not necessarily a bot. Using a VPN by itself does not automatically make the click invalid. The platform can treat it as a legitimate ad interaction and charge you for it.
But the visitor may not actually be in that country.
The IP can belong to a VPN or proxy exit server inside your target market while the person clicking the ad is physically somewhere else. Your dashboard says United States. Your customer may not be in the United States at all.
A small location gap becomes a campaign-sized leak.
When VPN usage reaches more than one billion people worldwide, the problem is no longer one unusual session. It is a repeatable blind spot inside paid traffic that looks local until you join the network, campaign, session, and conversion signals.
BotRefund finds the evidence and helps recover the spend.
We connect VPN, proxy, hosting, geo, browser, network, behavioral, and campaign signals to the exact campaign, click ID, keyword or ad, session, IP and network, conversion behavior, and advertising cost.
BotRefund prepares the evidence and negotiates the invalid-traffic claim with Google or Meta to recover eligible ad spend.
Google and Meta charged for 81% of the VPN clicks we reviewed.
This is what makes VPN traffic different from an obvious bot. A VPN user can be a real person, using a real browser, moving a real mouse, searching Google normally, and clicking your ad intentionally.
From the advertising platform's perspective, the click can look legitimate. The problem is commercial value.
If you paid to reach customers in the United States but the person is actually in another country where you don't sell, ship, provide services, or accept customers, you may have paid full price for a click that never had the same chance of converting.
Because the visitor appears to have a US IP address, ordinary geo reports may not reveal the problem.
BotRefund detects what normal campaign reporting can miss.
We compare network, VPN, proxy, browser, location, session, and behavioral evidence to identify clicks that deserve investigation. Then we use that evidence to pursue credits or recovery from Google and Meta.
83% of our clients successfully recover their refund
Across 2,500+ brands audited, 83% of our clients recover funds from Google and Meta. That high approval rate comes from three things: 99% bot-detection confidence, reports built in a format their teams can review, and deep experience negotiating successful claims.
99% confidence in the bot traffic we flag
BotRefund combines 110+ behavioral, browser, hardware, network, and attribution signals to identify automated traffic with 99% confidence. Each finding includes a clear, session-by-session explanation instead of a generic invalid-traffic estimate.
Reports in the format Google and Meta accept
We turn each finding into a refund-ready report with click IDs, campaign details, timestamps, session recordings, and signal-by-signal reasoning. The evidence is structured in the format platform teams use to review invalid traffic claims.
Experience negotiating with Google and Meta
We have worked through more than 2,500 audits and know how to present bot evidence to Google and Meta. We format the data, write the claim, and support the negotiation with the documentation and arguments their reviewers need to return money to advertisers.
BotRefund connects the signal to the spend.
We do not simply label an IP as “VPN.” We identify suspicious paid clicks and connect the evidence to the business value of the click.
What the audit connects
- Google or Meta campaign
- Click ID
- Keyword or ad
- Session
- IP and network
- Conversion behavior
- Advertising cost
Start free. See where VPN traffic is hitting your campaigns.
Use the same BotRefund plans to find the campaigns, keywords, and ads with the highest percentage of VPN users—or turn on the full protection and recovery workflow.
Starter
Activate BotRefund AI and see which ad campaigns get the highest percentage of VPN users. Great for testing.
- ✔ Up to 300 bots detected per month
- ✔ See VPN-user percentage by campaign, keyword, and ad
- ✔ Full evidence logs & verification dashboard
- ✔ Self-service refund reports (you file with Google/Meta)
- ✔ 1-minute setup. No credit card required
Growth
Unlimited BotRefund AI protection + automated blocking for scaling teams.
- ✔ Unlimited bot detection and VPN-user visibility
- ✔ Real-time pixel protection & API access
- ✔ Automatic bot blocking
- ✔ Priority support & advanced reports
- ✔ Scales automatically with your traffic
White-glove VPN recovery.
Zero risk to you.
For advertisers spending $10,000 or more per month on ads.
We detect VPN and invalid traffic for free. Our experts prepare the evidence and handle the recovery workflow with Google and Meta—you only pay a share of what we recover.
Full-service VPN detection + expert refund negotiation
Our team connects VPN, proxy, geo, campaign, click, and conversion evidence, then prepares and negotiates the claim on your behalf. No account access required.
We scan your traffic at no cost. You get forensic reports and VPN/location evidence.
Direct access to regional sales and traffic quality teams—not support tickets.
We never ask for login credentials. Evidence comes from our on-site tracking.
Our recovery team knows how to turn connected traffic evidence into a platform review.
Audit my Google & Meta traffic.
Find out how much of your paid traffic may be using VPN, proxy, or similar infrastructure to hide its real location.
Audit my Google & Meta traffic → Read the research blog