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Enterprise Transformation SaaS case study
How Digitopia protected lead quality and recovered $18,200
$18,200
Total ad spend refunded
19%
Average bot click rate
+22%
Conversion rate increase
Company Profile
Leading strategic transformation consultancy and enterprise digital maturity management software.
The Challenge: High CPC Ad Spend Leak
High volume of robotic form submission spam on landing pages, polluting HubSpot CRM data and exhausting search advertising conversion credit.
The Solution: Behavioral Auditing & Refund Recovery
Implemented BotRefund on all input fields. Suspended conversion events for headless emulator signals, ensuring marketing AI optimized for real enterprise buyers.
"Our marketing campaigns were highly active, but malicious bot traffic was poisoning our lead scoring systems inside HubSpot. BotRefund identified 19% fake leads and saved our sales pipeline quality."
Haluk Bilginer
Head of Strategic Growth