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Luxury Real Estate case study
How RealLux protected lead quality and recovered $84,000
$84,000
Total ad spend refunded
25%
Average bot click rate
+33%
Conversion rate increase
Company Profile
Agency specializing in ultra-high-net-worth residential real estate marketing.
The Challenge: High CPC Ad Spend Leak
Competitor scraping bots clicked Google Ads to extract listings data for their own aggregators, draining luxury ad budgets.
The Solution: Behavioral Auditing & Refund Recovery
Detected software-based graphics rendering of headless scraper systems. Recovered $84k in ad media costs.
"In high-end real estate, every click costs a fortune. Having 25% bot traffic blocked saved us $84k and let us double down on high-value human leads."
Christian Laurent
VP of Digital Marketing