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Healthcare CRM Software case study
How MedPass protected lead quality and recovered $58,000
$58,000
Total ad spend refunded
21%
Average bot click rate
+25%
Conversion rate increase
Company Profile
HIPAA-compliant B2B patient communication platform for clinics and hospitals.
The Challenge: High CPC Ad Spend Leak
Automated bots crawled clinic listings on the site, arriving via search ads and triggering mock appointment request forms.
The Solution: Behavioral Auditing & Refund Recovery
Used honeypot trap interactions to identify automatic crawlers. Provided compliance-ready session video links to secure Meta ad refunds.
"We operate in a highly regulated HIPAA space. BotRefund’s compliance-first auditing gave us the exact behavioral telemetry needed to claim $58k in refunds."
Dr. Elena Rostova
CMO