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Construction Management SaaS case study
How ConstructIX protected lead quality and recovered $36,500
$36,500
Total ad spend refunded
16%
Average bot click rate
+22%
Conversion rate increase
Company Profile
Software platform assisting construction managers in project scheduling, bidding, and compliance.
The challenge: High CPC ad spend leak
Bot crawler systems scraped project bid listings, arriving via expensive Google Search ad clicks.
The solution: Behavioral auditing & refund recovery
Identified server-grade Linux OS setups. Compiled evidence reports to win Google Ad dispute audits.
"CPC values for general contractors are extremely high. Blocking 16% bot clicks saved us $36.5k and ensured real contractors were reaching our sales reps."
Arthur Pendragon
VP of Growth