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Healthcare Staffing case study
How CareDirect protected lead quality and recovered $13,200
$13,200
Total ad spend refunded
11%
Average bot click rate
+15%
Conversion rate increase
Company Profile
B2B agency sourcing certified nursing assistants and caretakers for home care providers.
The challenge: High CPC ad spend leak
Scraper bots clicked ad links to gather nurse credential requirements, exhausting geographic search ad budgets.
The solution: Behavioral auditing & refund recovery
Filtered robotic form submissions. Compiled evidence to secure ad spend refunds.
"We need high-quality patient care leads. Stopping 11% bot click-throughs allowed us to redirect budget to real human families who need care."
Clara Barton
Director of Marketing