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Solar Energy B2C case study
How BriteEnergy protected lead quality and recovered $47,000
$47,000
Total ad spend refunded
22%
Average bot click rate
+31%
Conversion rate increase
Company Profile
Residential solar energy installation provider organizing local clean energy programs.
The Challenge: High CPC Ad Spend Leak
Lead form spam bots submitted fake names and addresses to trigger Google Ads lead conversion pixels.
The Solution: Behavioral Auditing & Refund Recovery
Suppressed pixel signals using timezone Spoof checks. Exported reports for ad credit refunds.
"Lead generation CPC in the solar space is very competitive. Wasting 22% on bots hurt. BotRefund identified the fraud and recovered $47k."
Lisa Simpson
CMO