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Automotive Subscription case study
How AutoDrive protected lead quality and recovered $71,000
$71,000
Total ad spend refunded
21%
Average bot click rate
+26%
Conversion rate increase
Company Profile
Car subscription startup providing flexible vehicle memberships for retail drivers.
The Challenge: High CPC Ad Spend Leak
PMAX search and display campaigns targeted by ad fraud syndicates generating fake subscription applications.
The Solution: Behavioral Auditing & Refund Recovery
Suppressed ad pixel fires on headless browser detection. Reclaimed $71,000 in ad cost refunds.
"We had huge PMAX ad spends. BotRefund showed that 21% of clicks were automated crawler bots. The GCLID evidence was undeniable for our Google rep."
Helena Rost
Director of Growth