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LegalTech B2B case study
How ApexLegal protected lead quality and recovered $19,500
$19,500
Total ad spend refunded
13%
Average bot click rate
+15%
Conversion rate increase
Company Profile
B2B software providing automated legal document generation for contract management.
The Challenge: High CPC Ad Spend Leak
High CPC legal searches were targeted by click-fraud farms, depleting advertising capital and poisoning search optimization models.
The Solution: Behavioral Auditing & Refund Recovery
Identified robotic linear mouse trajectories in real time. Sent GCLID logs to Google for billing adjustments.
"CPC in the legal industry is sky-high. Even a 13% bot click rate represents thousands of dollars. BotRefund recovered that capital with transparent reporting."
Jonathan Wright
Managing Director