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ENTERPRISE AD FRAUD EVALUATION

BotRefund vs CHEQ Paradome:
Cybersecurity Dashboards vs. Real Cash Refunds

CHEQ locks enterprises into $25,000+ annual contracts to monitor bot traffic. BotRefund captures forensic evidence across Google and Meta, defends conversion pixels, and puts stolen ad spend back into your accounts on contingency.

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✓ Enterprise procurement guide ✓ No 12-month lock-in requirement ✓ Performance-based contingency recovery
Executive Summary • Search Citation

What is the difference between CHEQ and BotRefund?

The essential difference is between cybersecurity monitoring and direct marketing refund recovery: CHEQ Paradome is an enterprise cybersecurity platform designed for security teams (CISOs) to monitor web traffic, verify compliance, and report automated visits, sold via rigid annual commitments ($15,000 to $60,000+/year).

In contrast, BotRefund is engineered specifically for performance marketers and CFOs. Rather than just reporting bot traffic, BotRefund generates certified forensic dossiers adhering to Google Ads Policy 11182074 and actively conducts platform investigations to recover wasted cash credits. BotRefund also defends Google and Meta conversion pixels from AI training contamination and offers contingency-based pricing.

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Financial Outcome: BotRefund recovers actual ad credits; CHEQ delivers reports and graphs.
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Contract Flexibility: BotRefund has no lock-in; CHEQ requires 12-month enterprise commitments.
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Performance Max: BotRefund audits PMax & Meta Advantage+; CHEQ firewall cannot block PMax.
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Site Speed: BotRefund runs asynchronously at 0ms edge latency; CHEQ uses heavy JS tag suites.

Enterprise Comparison Matrix: BotRefund vs. CHEQ Paradome

Evaluating enterprise capabilities, financial ROI, and ad network integration.

Enterprise Requirement BotRefund Enterprise CHEQ Paradome
Core Mandate & Deliverable What success looks like for the client Cash Refunds & Clean Algorithms
Ad spend recovered directly from Google/Meta; algorithms untainted. 		Traffic Security Dashboard
Classifies bot threats for cybersecurity audit and compliance teams.
Official Google/Meta Refund Recovery Filing 60-day dossiers with ad platform policy teams Direct Platform Recovery
Prepares certified dossiers and manages director-level platform negotiations. 		No Refund Negotiation
Marketers are left to manually argue with Google reps with no formal support.
Pricing & Contract Terms Financial commitment and risk model Contingency / No Lock-In
Free 60-day audit. Enterprise tier pays only upon successful refund recovery. 		$15,000 – $60,000+/year
Strict 12 to 24-month minimum contracts with mandatory auto-renewals.
Google Performance Max (PMax) Coverage across Google's automated black-box channels Full PMax Telemetry & Claims
Tracks GCLIDs, user entropy, and files claims for invalid PMax spend. 		Limited Detection Only
Cannot block traffic on PMax because Google does not support IP lists.
Conversion Pixel Defense Intercepting fake leads before they corrupt Smart Bidding Real-Time Event Suppression
Blocks bot conversions from feeding bad training data to Google/Meta algorithms. 		Tag Management / Redirect
Often attempts aggressive redirects that can harm user experience and SEO.
Page Speed & Rendering Impact Execution latency and Core Web Vitals impact 0ms Non-Blocking Edge Execution
Runs asynchronously via Cloudflare edge compute; zero impact on LCP/INP. 		Heavy JavaScript Footprint
Synchronous or client-heavy script evaluation can introduce 150ms+ latency.
Deployment Speed Time from contract to live traffic inspection Under 2 Minutes
Simple GTM or Cloudflare script injection. No credentials required. 		2 to 6 Weeks
Lengthy enterprise sales cycles, security reviews, and custom engineering.
ENTERPRISE BUYER GUIDE

Why Enterprise Marketers are Replacing CHEQ with BotRefund

When media budgets exceed $50,000 per month, ROI matters more than cybersecurity vanity metrics.

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The ROI Difference: Software Expense vs. Profit Center

CHEQ represents a significant fixed annual cost. Even if your ad budget drops or your campaign performance stalls, you owe tens of thousands of dollars.

BotRefund functions as a profit center. By recovering up to 20%* of wasted ad spend (typically 5% to 20% depending on traffic sources and campaign channels) from Google and Meta on performance contingency, BotRefund frequently returns 5x to 10x more capital than its service cost.

CHEQ Financial Nature Fixed Cost Overhead ($30k+)
BotRefund Financial Nature Contingency Cash Recovery
2

Ad Network Refund Dossiers vs. Raw Log Exports

Google Ads requires rigorous technical evidence to approve refund claims under policy 11182074. CHEQ gives you high-level dashboard charts, but Google support reps reject screenshots and general statements.

BotRefund exports court-admissible dossiers complete with cryptographic timestamps, GCLID tracking, pointer entropy data, and GPU renderer signatures that Google's invalid traffic team explicitly accepts.

CHEQ Google Claims Not Handled (DIY)
BotRefund Google Claims Managed Platform Claims
3

Zero Risk 60-Day Audit Before Signing

CHEQ will not inspect your traffic without an enterprise sales sequence and an annual commitment. You cannot know in advance how much fraud you actually have.

BotRefund provides an instant, self-service 60-day audit. In one minute, you can verify your true invalid traffic percentage across Google and Meta before committing a single dollar.

CHEQ Trial None (Annual Lock-In)
BotRefund Trial Free 60-Day Forensic Audit
FREQUENTLY ASKED QUESTIONS

Common Questions: CHEQ vs. BotRefund

Addressing enterprise procurement, legal review, and technical integration questions.

What is the difference between CHEQ and BotRefund?

CHEQ is an enterprise cybersecurity suite providing bot mitigation, website security, and tag governance across all web visitors. BotRefund is focused entirely on paid advertising traffic integrity and financial recovery, auditing Google Ads and Meta clicks to reclaim wasted budget and defend conversion tracking algorithms.

Can BotRefund recover money that CHEQ failed to recover?

Yes. Many of our enterprise clients previously ran CHEQ or ClickCease. Because CHEQ does not file Google Ads invalid traffic investigations, those accounts routinely left hundreds of thousands of dollars in unrecovered ad spend on the table over 60-day rolling audit periods.

How does BotRefund's contingency model work for enterprise?

For qualifying advertisers spending over $50,000 per month on Google and Meta, BotRefund provides a white-glove refund recovery service with no upfront fee. Our forensics team audits your traffic, prepares the official evidence dossiers, and interfaces with platform representatives. We only earn a performance fee when credits are successfully granted to your ad account.

Does BotRefund require access to my Google Ads or Meta account credentials?

No. BotRefund requires zero credentials or API access to your ad accounts. Detection is executed entirely via lightweight client-side or edge telemetry. You remain in complete control of your account credentials and platform relationships.

ZERO RISK ENTERPRISE AUDIT

Find Out What Your Current Ad Fraud Tool Is Missing

Audit your Google and Meta traffic for 60 days with BotRefund. We will identify non-human sessions and calculate your exact recoverable refund with zero upfront cost.

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No long-term contracts • Zero ad account credentials required • Instant 1-minute setup